Hand Knotted Wool-Blend Rug - Holly

Graphic yet beautifully understated, the Loom Holly Rug brings bold geometric structure to a calm, neutral palette. Its warm ivory base is detailed with fine black threading and raised two-tone lines, forming a large interlocking diamond pattern across the surface. The result is a rug that feels contemporary and distinctive without overpowering the room.

Hand knotted from a premium blend of 90% wool and 10% polyester, Holly combines the natural warmth and tactile character of wool with a small amount of synthetic fibre. The densely worked surface has a substantial, crafted feel, while its relatively low profile allows furniture to sit securely and keeps the overall design clean and practical.

The rug’s pattern is created through texture as much as colour. Thick ivory-and-black twisted yarn outlines sit slightly above the finely striped background, adding definition and a subtle three-dimensional quality. This contrast becomes more apparent as the light moves across the rug, giving the geometric design depth without relying on strong colour.

With its oversized diamond motif, Holly introduces pattern on a generous scale. This helps visually expand the room and creates interest even when much of the rug is positioned beneath a sofa, dining table or bed. The broad geometry feels modern, but its tactile construction and natural wool content give it a relaxed, organic quality.

The neutral colour combination makes Holly highly versatile. It pairs beautifully with pale or dark timber, black metal, linen, leather and upholstery in shades of cream, grey, tan, sage or charcoal. It is equally suited to contemporary, Scandinavian, coastal, modern farmhouse, bohemian and monochrome interiors.

Holly is an ideal choice for living rooms, bedrooms, dining areas and open-plan spaces that need a strong design element without introducing additional colour. It can anchor simple neutral furniture, provide contrast beneath darker pieces or tie black decorative accents into a lighter room.

As a handcrafted wool-rich rug, slight variations in weave, texture and appearance are expected and contribute to its individual character. Some initial shedding is normal with wool rugs and will gradually reduce with regular vacuuming. Colours may vary slightly depending on lighting, surrounding furnishings and screen settings.

Key features

• Hand-knotted construction
• 90% wool and 10% polyester
• Warm ivory and black colour palette
• Oversized interlocking diamond pattern
• Raised twisted-yarn geometric detailing
• Fine linear texture throughout the base
• Tactile, dimensional surface
• Relatively low-profile finish
• Suitable for living rooms, bedrooms and dining areas
• Complements contemporary, Scandinavian, coastal and modern farmhouse interiors
• Pairs easily with timber, stone, linen, leather and black metal
• Natural variations make each rug subtly individual